Goals, quotas and deadlines. In our results driven world, what else do you have time to think of? The problem with focusing on an end result is that you miss the point of what your organization is trying to accomplish. If you are unable to connect with your team and come to a mutual understanding of your mission, nothing will ever get accomplished.
In this video, Peter talks about the importance of the “touchy feely crap” that can make some people roll their eyes, but why everyone needs to understand the purpose of a job beyond the end result. When you are working in a group, take time to make sure everyone recognizes the overarching “Why” in everything you do. Creating meaning for employees will inspire team members since they realize their work is creating value.