Business roles are so defined that people lose the idea of creating change within their business. In this short video, Peter Block encourages people to realize they have the power to make choices and the right choices are not necessarily the ones that are commonly practiced. By giving people the power to make a choice, this gives them power and a feeling of ownership. This leads a person to a feeling of responsibility and energizes them to continue to engage and improve the work they do. Change leads to sense of freedom, which leads to innovation and continuous improvement throughout a company.